Why are we called 50Hertz?

When scientists at the Institute of Cognitive Neuroscience at University College London studied Sichuan Pepper, they found that the “frequency of the tingling induced by Sichuan Pepper was consistently at around 50 Hertz”, giving rise to our company’s name.

The tingling, numbing, sensation is caused by a molecule called hydroxy-α-sanshool. While humans have nerve endings all over our skin, this aromatic molecule can only reach those nerve receptors where the skin is very thin, such as on the mouth and lips. This is why we experience a stimulating pleasant sensation when tasting Sichuan Pepper.

Our Mission

At 50Hertz, we are on a mission to infuse excitement into your food and drinks with a curious tongue tingling sensation and a beautiful floral aroma that only Sichuan pepper could bring!