Press Release
New B2B ingredients make it easier for food developers and brands to bring Sichuan pepper's distinctive aroma and tingling sensation to snacks, sauces, confections, beverages, and more.
WASHINGTON, D.C., September 11, 2026 — What if the next big flavor innovation isn't just something consumers taste, but something they feel?
50Hertz Tingly Foods is launching an expanded range of Sichuan pepper ingredients and extracts for food manufacturers, R&D teams, product innovators, and brand collaborators. The new offerings make it easier to bring Sichuan pepper's distinctive aroma and tingling sensation into commercial products.
The launch follows 50Hertz's participation in IFT FIRST 2026 in Chicago, where the company saw strong interest from food scientists, manufacturers, and product developers exploring new sensory experiences. From potato chips and puffed snacks to popcorn, nuts, chocolate, confectionery, seasonings, and beverages, the question is simple: What can we make tingle next?
What Makes Sichuan Pepper Different
Despite its name, Sichuan pepper isn't a chili pepper. Rather than capsaicin-driven heat, it delivers a distinctive tingling sensation alongside bright citrus and floral aromatics.
Naturally occurring compounds called sanshools create that buzz. For food developers, that means an ingredient that changes not only a product's flavor, but the experience of eating or drinking it.
50Hertz has explored that potential through Green and Red Sichuan Pepper, Green and Red Sichuan Pepper Oils, and products including Tingly Peanuts, Tingly Cashews, Tingly Dark Chocolate, Tingly Brittle, and The Tingly Blend. Now, extracts make it easier to bring that experience into new formats.
The 50Hertz Tingly Universe — now expanding with Sichuan pepper extracts for food makers and product developers.
Why Extracts Change What's Possible
The 50Hertz ingredient universe is expanding beyond whole and ground Sichuan pepper, with powders, oils, extracts, and other formats opening new possibilities for food and beverage development.
Sichuan pepper is expressive, but commercial formulation can be complicated. Grinding, filtration, texture, dispersion, and batch-to-batch consistency can turn a simple idea — such as adding it to a hot sauce — into a much larger development project.
Using supercritical CO₂ extraction, 50Hertz captures Sichuan pepper's aroma and tingling compounds in formats designed for formulation. Water-soluble options can suit beverages and sauces, while oil-based options can work in seasonings, dressings, chocolate, and other fat-based applications.
Product teams can also choose extracts focused on both aroma and tingle, aroma only, or tingle with minimal aroma.
"For years, we've seen brands get excited about Sichuan pepper, then realize that putting that tingle into a commercial product isn't always simple. Extracts change that by making it easier to dial in the aroma, the tingle, or both — and turn a great idea into a real product."
— Yao Zhao, founder of 50Hertz Tingly Foods and the Sichuan Pepper Guy
For manufacturers and brand partners, that means more control when developing snacks, sauces, confections, beverages, seasonal launches, and collaborations — without having to build the entire formulation around Sichuan pepper.
View product specifications and recommended starting use levels.
What Could You Make Tingle?
Imagine a potato chip where a gentle buzz builds after the crunch, a hot sauce with an extra sensory layer, or chocolate that ends with a lingering tingle. Sichuan pepper can work across savory and sweet applications — from snacks, sauces, and seasonings to chocolate, confections, and beverages.
Beer is another natural fit. 50Hertz brought Sichuan pepper to Tiger Spirit, a witbier collaboration with Lost Generation and Bluejacket.
Tiger Spirit, a Sichuan pepper witbier created by Lost Generation and Bluejacket in collaboration with 50Hertz Tingly Foods.
For Halloween 2026, Cheetos Sweet Phantom Heat Flavored Puffs offered a vivid example of where multisensory food is headed. PepsiCo describes the product as combining sweetness, heat, tingling, numbing, and subtle fizz, inspired in part by compounds found in Sichuan pepper.
Cheetos Sweet Phantom Heat Flavored Puffs, a Halloween 2026 release featuring tingling and numbing sensations inspired in part by Sichuan pepper.
For brands, extracts make this kind of experimentation easier to explore — whether it is a limited edition, a new layer in an existing product, or a collaboration that gives people something unexpected.
Built for Product Development and Collaboration
From ingredient to finished product: The Tingly Blend, created with San Juan Island Sea Salt, shows how 50Hertz Sichuan pepper can become the foundation for a distinctive new product.
The new ingredient range is designed for food manufacturers, emerging brands, chefs, co-manufacturers, and R&D teams. A project can begin with a clear goal — bright green Sichuan pepper aroma, warmer red Sichuan pepper character, a measured tingle, or a combination — and move from ingredient selection to a product concept that suits the format.
Potential applications include:
- Chips, popcorn, puffed snacks, nuts, and snack mixes
- Seasoning blends, rubs, sauces, dressings, and condiments
- Chocolate, caramels, brittle, gummies, and other confections
- Cocktails, sodas, syrups, teas, and functional beverages
- Co-branded drops, restaurant collaborations, and seasonal releases
The point is not to make every product aggressively numbing. It is to give product teams another option as they develop flavors people will remember.
Ready to explore a formulation? View specifications or request samples.
Let's Make Something Tingle
The question is no longer simply "What do you make with Sichuan pepper?" It is "What can we make tingle next?"
We have some ideas. We'd love to build the next ones with you.
About 50Hertz Tingly Foods
50Hertz Tingly Foods is a Washington, D.C.–based brand creating Sichuan pepper products, oils, snacks, seasonings, and B2B ingredients. The company works with consumers, chefs, food makers, and product developers to bring Sichuan pepper into more memorable products and experiences.
For manufacturing, R&D, and collaboration inquiries, visit 50hertzfoods.com/pages/manufacturer.
Media Contact:
50Hertz Tingly Foods Team
tingle@50hertzfoods.com
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